Many of those proud "natural" products you see on the store shelves are starting to transform their visual identities into more earthy ones. Interestingly, Burt's Bees Gud packaging is not -- at least not in the same sense. Plain cardboard and green ink have become the popular choices for organic product wrappings, but here we have a line of shampoo, conditioner, body wash, body butter and mist without a hint of that lush blended blue and yellow hue.
Instead, Baldwin& developed the image for Burt's Bees Gud packaging based on the charming intricacies of textile patterns. Cuttings of different colorful motifs compose the flowers and fruits of each haircare product's fragrance. The resultant effect provides an aesthetic explosion of stimulating shapes and vibrant inks, exuding a sensory richness and a natural source that outperforms every other item in its aisle.
Patterned Petal Branding
Burt's Bees Gud Packaging Gushes with a New Natural Graphic Strategy
Trend Themes
1. Textile-inspired Packaging - There is an opportunity for companies to create packaging designs based on the charming intricacies of textile patterns.
2. Vibrant Colors for Natural Products - Companies can embrace the use of vibrant colors that convey a sensory richness while still promoting natural ingredients.
3. Innovative Product Packaging - The use of innovative and unique product packaging, such as those inspired by textiles, can help products stand out on store shelves.
Industry Implications
1. Personal Care Industry - Companies in the personal care industry, such as shampoo, conditioner, and body wash, can utilize textile-inspired packaging and vibrant colors to differentiate themselves from their competitors.
2. Design Industry - There is an opportunity for companies in the design industry to collaborate with brands to create innovative product packaging inspired by textiles.
3. Natural Product Industry - Companies in the natural product industry can embrace the use of vibrant colors while still promoting their use of natural ingredients to appeal to consumers who value both natural and visually appealing products.