Japanese men's magazine HUGE has put out some pictures of the Burberry Prorsum SS2011 lookbook. The photoshoot depicts a dark setting with a male model wearing the latest clothes from the upcoming collection.
Much like the spread itself, the Burberry Prorsum SS2011 outfits have a dark undertone. Fans of Burberry will be happy to know that the company hasn't lost its touch with high-end clothing that can have a bit of a casual touch. The leather jacket is incredibly badass, with layers of zippers and buttons showing off a punk-rock vibe. If you haven't had enough, there are also the leather pants, the classy trench jacket and blazer for something a little more formal, and a pair of sleeveless mesh shirts.
Dark Rebel Fashion
HUGE Magazine Shows off the Burberry Prorsum SS 2011 Lookbook
Trend Themes
1. Dark Rebel Fashion - Disruptive innovation opportunity: Creating edgy and rebellious fashion designs that appeal to a niche market.
2. High-end Casual Clothing - Disruptive innovation opportunity: Developing upscale casualwear that combines comfort and style for the modern consumer.
3. Punk-inspired Leather Jackets - Disruptive innovation opportunity: Designing leather jackets with unique features like multiple zippers and buttons to capture the punk-rock aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating dark undertones and edgy elements into mainstream fashion brands to attract a wider customer base.
2. Luxury Retail - Disruptive innovation opportunity: Expanding the luxury retail market by offering high-end clothing with a more casual and accessible touch.
3. Streetwear - Disruptive innovation opportunity: Fusing elements of street fashion and high-end design to create a new category of urban luxury apparel.