The Burberry Prorsum Fall/Winter 2013 series bursts to life with hints of animal print interwoven into a dapper collection. Burberry Prorsum is tailored to a youthful market and appeals to the wild side of every young man with a keen eye for fashion.
The Burberry Prorsum F/W collection is compiled of extremely well-tailored garments. Each piece can become a staple and functions as a multipurpose piece. In the collection one sees the return of the signature Burberry trench, but the accessories and footwear are where things change. The 2013 presentation features leopard print loafers, a full-length cheetah dress coat and zebra-laden lapels on a black button-up.
The Burberry Prorsum Fall/Winter 2013 collection is fierce, preppy and sure to start a fashion frenzy.
Animal-Infused Prepster Menswear
The Burberry Prorsum F/W Collection Calls to the Wild
Trend Themes
1. Animal-print Fashion - There could be an opportunity for designers to create lines with creative and bold animal prints for men to attract the fashion market.
2. Multipurpose Fashion Pieces - Designers could create fashion pieces that are truly multipurpose- will take less space, save money and have less impact on the environment but still keep the wearer looking stylish.
3. Preppy Menswear - There is an opportunity for designers to redesign classic preppy menswear using materials such as animal and zebra prints to add an edge to the classic look.
Industry Implications
1. Fashion Industry - Designers could use this as inspiration to create more bold, animal infused lines that would appeal to young male consumers.
2. Retail Industry - Retailers could capitalize on this trend and offer similar animal print menswear to attract a wider, daring, more stylish market.
3. Footwear Industry - Footwear designers could take this as an opportunity to create custom shoes in bold colors and prints to match the emerging trend, specifically targeting men.