Couture house Burberry is known for its timeless, classic trench coats, but it has released a series of sleek see-through plastic capes, featured in the Burberry London AW11 campaign, that are sure to get fashionistas hearts fluttering for several seasons (or more).
Available in both a men's and women's version, the chic rain capes appear in this Burberry London AW11 ad campaign, which was photographed by famed fashion photographer Mario Testino. The campaign stars Felicity Jones and Jake Cooper, who look decidedly cool and chic as they sport Burberry's latest fall weather staples. On Jones' head rests a black and white cow-print fur hat that is both chic and quirky at the same time.
The video shown here is a behind-the-scenes look at the Burberry London AW11 campaign shoot.
Translucent Couture Capes
Slick Rainwear Featured in the Burberry London AW11 Campaign
Trend Themes
1. Translucent Rainwear - Opportunity for fashion brands to create stylish and functional rainwear using translucent materials.
2. Couture Campaigns - Opportunity for luxury fashion brands to incorporate unique and eye-catching elements in their advertising campaigns.
3. Fur Accessories - Opportunity for designers to create fashion-forward and unconventional fur accessories.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend by creating innovative rainwear collections.
2. Luxury Goods - Luxury fashion brands can attract attention and differentiate themselves through creative advertising campaigns.
3. Accessories - Designers can explore unconventional materials and designs for fur accessories to meet the changing demands of consumers.