The Burberry Fall 2012 campaign may seem rather melodramatic, but it is also very idiosyncratic of London. From the typical fog in the backdrop to the cobblestone streets, Burberry's signature trench jackets fit in perfectly. Shot entirely in black and white, the ad campaign is given a cinematic aesthetic that plays off of the dramatic images taken.
Lensed by renowned photographer Mario Testino, the Burberry Fall 2012 campaign stars actress Gabriella Wilde alongside musician Roo Panes. The two talented individuals are captured at the iconic Royal Naval College in Greenwich, London, in some of the very best fall pickings this year from this label. Romantic, but not overtly so, the ad campaign will get and hold people's attention for many reasons.
Melodramatic Trench Ads
The Burberry Fall 2012 Campaign Stars Gabriella Wilde and Roo Panes
Trend Themes
1. Cinematic Fashion Campaigns - Fashion brands can create trend-setting cinematic campaigns to capture the attention of their audience.
2. Idiosyncratic Branding - Using unique, location-specific branding elements can differentiate brands from competitors.
3. Black and White Aesthetics - The use of black and white visuals can create a classic and timeless aesthetic in advertising.
Industry Implications
1. Fashion Retail - Fashion retailers can differentiate themselves through unique branding and use of cinematic campaigns.
2. Photography Services - Photography services can use black and white aesthetics to create timeless and classic visuals for clients.
3. Tourism - Using iconic and unique locations in tourism campaigns can attract visitors and differentiate destinations from competitors.