‘Bunny with a Toolbelt’ is the name of Hilary Pfeifer’s project where she combines elephants that she creates with every letter of the alphabet. For each letter she thought of a different object and combines it with the word elephant to create a portmanteau. For the letter ‘S’ she combined sushi with elephant to form "sushiphant."
The ‘Bunny with a Toolbelt’ is an innovative project that will certainly spark the imagination of the young and old alike. All of the elephants that Hilary Pfeifer are from reclaimed wood.
Implications - Youth consumers have been particularly hard hit by the recent economic downturn. This group is looking to escape their quotidian realities and exercise their imaginations in the process. Companies should take this mindset into account when creating products or marketing campaigns that are specifically geared towards this demographic.
Stimulating Elephant Readers
‘Bunny With a Toolbelt' Creates Creative Children's Books
Trend Themes
1. Reclaimed Wood Creations - There is potential to innovate in the creation of unique and sustainable products with reclaimed wood.
2. Portmanteau Naming - Exploring the use and creation of unique portmanteau words can add creativity and appeal to a product or campaign.
3. Imaginative Escapes - There are opportunities to create products or experiences that allow youth consumers to escape their realities and exercise their imaginations.
Industry Implications
1. Woodworking - The woodworking industry can explore new ways to create sustainable and unique products with reclaimed wood.
2. Publishing - Publishing companies can incorporate unique and imaginative naming conventions to add appeal to children's books.
3. Toy - Toy companies can create products that allow for imaginative play and escapism for youth consumers.