Buckle up, Bundaberg is taking you to the underground of cool where you can get their new white rum, Bundaberg Five. This journey is lead by a singing barman in a white tux through a white and gold dream-like lounge full of players and beautiful women.
The Bundaberg Five spot was created by Leo Burnett Sydney and was directed by Tom Kuntz. The falsetto-ranged song is an original of the creatives at Leo Burnett. The brand message is heard throughout the lyrics, "Not a dandy's drink, it's a manly drink. Not a bozo's drink, it's a manly drink." True to the Bundaberg way, Bundaberg Five is positioned as the problem solver for someone who goes to a ho-hum bar, but in reality, "wants it all."
Musical Booze Branding
The Bundaberg Five Clear Character Spot Takes You on a Journey
Trend Themes
1. Branded Musical Experiences - Brands are leveraging music and storytelling to enhance their product experiences and create memorable brand interactions.
2. Gender-specific Marketing - Brands are targeting specific genders with their marketing messages to appeal to their desired consumer base.
3. Creative Product Positioning - Brands are finding innovative ways to position their products as solutions to consumer problems, creating unique selling propositions.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can explore creating branded musical experiences to enhance product offerings and engage consumers.
2. Marketing and Advertising - The marketing and advertising industry can specialize in gender-specific marketing strategies to help brands effectively target and engage their desired consumer base.
3. Product Development - The product development industry can partner with brands to find creative and unique ways to position products as solutions, enhancing their market appeal and competitive advantage.