Bumble and Bumble, a hair care brand under Estée Lauder, has opened an Amazon storefront. The brand offers a Hair Styling 101 feature, providing video content and a styling quiz to help consumers discover products for their hairstyling goals. Products featured in the tutorials include the Bb. Hairdresser's Invisible Oil Heat/UV Protective Prime, Bb.Thickening Dryspun Texture Spray, Sumotech Bb.Heat Shield Thermal Protection Mist, Bb. Curl (Style) Defining Creme, Spray de Mode, and the Prêt-à-powder, Bb. Seaweed Air-Dry Cream.
The brand offers a range of hair products tailored to various hair types, including dry, damaged, and curly. Customers can take a hair type quiz on the Bumble and Bumble website to determine their specific hair needs. The products are cruelty-free and free of parabens.