The Bulgari Diva Collection ad campaign might star the former First Lady of France, but she brings along her sense of playfulness to the photoshoot set as much as she does her poise and elegance. A model first and foremost, she knows exactly what the camera wants. In a way, she makes the luxury jewelry pieces more attainable yet still opulent.
Shot by photographer Terri Richarson, it is no surprise that the Bulgari Diva Collection ad campaign has a relaxed feel to it. Although the Italian-French singer-songwriter put her modelling past behind her, she came back due to her love and respect for the brand. She reveals, "Bulgari is for me the symbol of passion and of this vivid and colourful Roman gaiety. Like the stones of the Seventies bracelet that my aunt wore when I was a child."
Luxe Roman-Inspired Jewelry
The Bulgari Diva Collection Campaign Stars Carla Bruni
Trend Themes
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Industry Implications
1. Jewelry - Disruptive innovation opportunity: Integrate technology, such as virtual try-on features or personalized designs, into the jewelry industry to enhance customer experience and customization options.
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