The new Bugatti Vision Gran Turismo is both an actual car and a virtual version that players will be able to drive in the new Gran Turismo 6.
The Bugatti Vision Gran Turismo is modeled after the successful French race cars that Bugatti built in the 30s and 40s. In particular, it celebrates the Bugatti Type 57 Tank, which won the 24-hour Le Mans race in 1937 and 1939. The Bugatti Vision Gran Turismo bears the colors of the '37 Tank, the two-tone blue. Since that historic moment, blue has become Bugatti's signature color.
Bugatti wanted to make the virtual experience as realistic as possible for Gran Turismo players. They therefore designed the Bugatti Vision Gran Turismo to be an "uncompromising race car," with exact, realistic specifications and details. In that spirit, Bugatti built a real-life version of the Bugatti Vision Gran Turismo, which was on display at the 66th IAA International Motor Show in Germany.
Video Game Replica Cars
The Bugatti Vision Gran Turismo is a Real Version of a Virtual Race Car
Trend Themes
1. Virtual Reality Cars - The creation of virtual replicas of cars that players can drive in video games opens up opportunities for immersive and realistic virtual reality experiences in the automotive industry.
2. Legacy Design Revivals - The trend of recreating classic car designs in modern versions offers opportunities for nostalgic consumers and car enthusiasts, bringing together the best of old and new.
3. Brand Integration in Gaming - The integration of real-world car brands and models in video games creates opportunities for marketing partnerships and brand exposure to a wide audience of gamers.
Industry Implications
1. Automotive Manufacturing - The emergence of virtual reality cars and the demand for realistic virtual replicas of vehicles presents an opportunity for automotive manufacturers to explore new revenue streams outside of physical car production.
2. Gaming and Entertainment - The integration of real-life car replicas in video games allows the gaming industry to provide immersive experiences and attract car enthusiasts, opening up new monetization avenues through in-game purchases and partnerships.
3. Marketing and Branding - The trend of brand integration in gaming offers marketing and branding professionals the chance to reach a large and diverse audience through partnerships, in-game advertisements, and virtual product placements.