Sheffield, England native Thomas Young's Bug-E vehicle concept could prove to be one of the most unconventional but intriguing concept vehicles on the market.
The multi-purpose Bug-E tops out at a less than impressive 15 MPH, but this is not a traditional concept vehicle. The Bug-E concept is a four-wheel specialty vehicle directed at people on golf courses, public parks and theme parks. The Bug-E's versatility doesn't just end at its ability to travel through diverse terrain, it is also an integral part of the vehicle's physical make-up. The Bug-E features a sliding steering wheel that can be used to drive the vehicle from the right or left side, allowing users to share the direction responsibilities without having to switch seats.
The Bug-E is still very much in the developmental stage, but designer Thomas Young is hopeful. He is taking the Bug-E concept to the New Designers show in London, England between July 6th and 9th.
Implications - Any company seeking to garner additional favorable and lengthy press coverage would be wise to invest in concept product innovation. Even if the company only plans on releasing the product as a publicity stunt or experiment, showing the public and the media that your company has been developing products that buck convention shows an alluring chutzpah. The concept product embeds the image of the company as an innovator in the minds of consumers, and serves as a valuable gateway for consumers to the company's other products.
Sliding Steeringwheel Bug Concepts
The Bug-E is Perfect for Public Parks or Golf Courses
Trend Themes
1. Concept Vehicle Innovation - Investing in concept product innovation can generate favorable press coverage and position a company as an innovator in the minds of consumers.
2. Specialty Vehicles for Specific Environments - Creating specialty vehicles for specific environments, such as golf courses and public parks, can cater to niche markets and offer unique experiences.
3. Versatile and Adaptable Vehicle Designs - Developing vehicles with features like sliding steering wheels can provide users with greater flexibility and convenience in driving.
Industry Implications
1. Automotive Industry - The automotive industry can explore concept product innovation to generate interest and differentiate themselves in a saturated market.
2. Recreation and Leisure Industry - Companies in the recreation and leisure industry can develop specialty vehicles to enhance experiences in golf courses, public parks, and theme parks.
3. Design and Manufacturing Industry - The design and manufacturing industry can focus on creating versatile vehicle designs that cater to different environments and provide unique driving experiences.