To promote their new Lime flavor, Bud Light had a stuntman dress up in a lime costume, then perform public tricks on a skateboard.
The randomness of these two video adverts for Bud Light Lime is just brilliant. I particularly like the home made style one, a concept which is not as cheap as you would think... and it doesn't always work. The conformation of the lime, for want of a better description, also means these are the results of a very complex direction and production process.
There is also the whole issue of getting people to relate to a character that is half lime and half human, and in this case is called "Limey".
The agency for Bud Light Lime pulled the video spot, however, the bizarre sight of a skateboarding lime really cheered me up.
Extending the concept, there is even a film about "Limey," the star of the adverts.
Skateboarding Fruit
Bud Light Lime Adverts
Trend Themes
1. Skateboarding Advertising - Opportunity for companies to promote their products through unique and creative forms of advertising such as skateboarding.
2. Humanizing Objects - The concept of anthropomorphizing objects to build a relatable and memorable brand identity.
3. Unique Character Branding - Creating a unique character and brand identity to promote a product or service in a fun and engaging manner.
Industry Implications
1. Beverage Industry - Beverage companies can utilize creative advertising campaigns to promote new beverage flavors and stand out in the saturated beverage market.
2. Advertising Industry - Opportunity for advertising agencies to create unique and memorable campaigns for their clients.
3. Film and Entertainment Industry - Opportunity for the film and entertainment industry to create entertaining content based on unique and engaging characters such as 'Limey.'