The Buck Mason Trail Collection is a first from the Los Angeles-based menswear brand that is focused on providing athletic professionals with a way to seamlessly go about their daily lifestyle without feeling limited by their garments. The collection is inspired by standard issue Marine Corps gear from the 1960s and includes the Trail Roam Shorts and the Trail Traverse Curved Hem Tee. The tee highlights a moisture-wicking construction with an antimicrobial coating to enhance freshness, while the shorts feature a four-way stretch poly-blend construction that boasts a cotton-like feel.
The Buck Mason Trail Collection includes the two aforementioned styles in three color options to choose from and is priced starting at $45. The garments maintain a style that is suited for casual office wear, but are also ready for the gym.
Hybrid Activewear Garments
The Buck Mason Trail Collection is a First from the Brand
Trend Themes
1. Hybrid Activewear - The emergence of hybrid activewear garments that combines style and function presents an opportunity for athletic brands to tap into the growing athleisure market.
2. Moisture-wicking Material - The use of moisture-wicking materials with antimicrobial properties can revolutionize the sportswear industry by providing a more comfortable and hygienic workout experience.
3. Military-inspired Fashion - The rise of military-inspired fashion in activewear presents an opportunity for brands to tap into customers' desire for unique and functional designs.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can embrace hybrid activewear to cater to the demand for stylish and functional clothes that allow consumers to seamlessly transition from work to workout.
2. Sporting Goods - Manufacturers of sporting goods can explore the use of moisture-wicking and antimicrobial fabrics to meet the growing demand for sportswear with added performance features.
3. Fashion - Fashion companies can incorporate military-inspired designs in their activewear collections to capitalize on the trend and stand out in the crowded athleisure market.