The long-awaited BTS and New Era x MLB collaboration has finally launched. Inspired by the viral song ‘Butter,’ the collection features an extensive collection of hats and t-shirts. The items are available for purchase on New Era Cap Korea’s website or alternative international sellers such as Cokodive.
The collaboration was teased on New Era Korea Twitter account. It featured a 3D letter 'B' that changes from the signature BTS ‘Butter’ color to the Major Baseball League's red and blue logo.
This release comes after the group’s previous collection with New Era for their song ‘Dynamite’ and official ‘Beyond the Scene’ merchandise. Each piece in the collaboration was designed to be sold to domestic and international markets. Past collections like the ‘Beyond the Scene’ collection feature the group's logo and the phrase "Beyond the Scene."
K-Pop Baseball Merchandise
New Era Korea and BTS Collaborated on an Apparel Collection
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