Summer Fridays is expanding its range of lip products with the new Brown Sugar Lip Balm shade. The cosmetic company's fan-favorite Lip Butter Balm is made with 100% vegan ingredients. Previously, the product was only available in the brand's sold-out Holiday Lip Butter Balm Trio.
Now, consumers can purchase the Brown Sugar shade as a solo item, just in time for Valentine's Day. Summer Fridays new offering is available for a limited time. The balm includes ingredients that hydrate and soothe the lips in seconds. While it provides nourishment to the lips, it also offers a touch of sheer, nude color for a bit of everyday glamour. The Brown Sugar Lip Butter Balm is ideal for everyday use.
Hydrating Vegan Lip Balms
Summer Fridays is Launching the Brown Sugar Lip Balm Shade
Trend Themes
1. Vegan Beauty Products - More beauty companies can create vegan beauty products to cater to the increasing consumer demand for cruelty-free and sustainable options.
2. Everyday Glamour - Consumer preferences are shifting towards products that provide a touch of everyday glamour, creating an opportunity for beauty companies to introduce similar products.
3. Limited Time Offerings - Beauty companies can increase sales and generate buzz by offering limited time products like Summer Fridays did with the Brown Sugar Lip Butter Balm.
Industry Implications
1. Beauty - Beauty companies can innovate by focusing on creating cruelty-free and sustainable products like vegan lip balms.
2. Fashion - Fashion companies can collaborate with cosmetic brands to offer similar every day glamour products to cater to consumers who prefer quick and simple styling options.
3. Marketing - Marketing companies can help beauty companies launch successful limited-time offerings that generate buzz and increase sales.