Nigerian-owned makeup brand UOMA Beauty is launching an all-new brow collection called 'Brow Fro' inspired by the urban 70s. In the three-piece product collection, consumers will find the Fro-TO-GO brow wand, Baby Hair brow pencil and the Blow Out pomade.
With the three-in-one brow wand, users will be able to create a precise look with a powder finish, using tools like the comb and the sheer cream highlighter to accentuate the brow bone. The Brow Fro's Baby Hair Pencil takes inspiration from the look of perfectly curled edges and Blow Out has the potential to create bushy brows that are comfortably set in place.
To reflect its existing shade categories, UOMA Beauty will be introducing its new brow collection in shades like Black Pearl, Brown Sugar, Bronze Venus, Honey Honey, Fair Lady and White Pearl.
70s-Inspired Brow Collections
UOMA Beauty's 'Brow Fro' Range Takes Style Cues from the 1970s
Trend Themes
1. 70s-inspired Brow Collections - Brands can look to the past for inspiration and add a unique twist to their makeup offerings.
2. Three-in-one Makeup Products - Creating multi-purpose makeup products can save consumers time and money, and attract those who value efficiency in their beauty routines.
3. Emphasis on Brow Products - Brands can capitalize on the growing demand for eyebrow beauty products and offer innovative solutions to cater to different customer needs.
Industry Implications
1. Beauty and Cosmetics - Beauty companies can take advantage of the popularity of makeup trends and create unique products to appeal to consumers looking for something different.
2. Fashion and Apparel - Fashion companies can incorporate brow trends into their designs and offer complementary accessories to create a cohesive look for shoppers.
3. Personal Care and Grooming - Companies can create products that prioritize eyebrow health and develop solutions to common brow-related problems such as thinning and patchiness.