If you're looking to put a little Ivy League into your wardrobe this fall, you definitely need to give the Brothers 2010 Autumn collection a serious look. Everything you need to look like a real scholar (whether you are or not) is here, from checkered khakis to tweed slim fit blazers.
Of course, you can't go full egghead; you still need to throw a bit of street in there somewhere, which is why the Brothers 2010 Autumn collection features a selection of ripped boot cut jeans as well. All in all, this line features a unique look that lies somewhere between teacher's pet and rocker.
Boarding School Couture
Class is in Session with the Brothers 2010 Autumn Collection
Trend Themes
1. Boarding School Fashion - Opportunity to create a disruptive innovation by combining traditional boarding school attire with modern streetwear.
2. Scholarly Street Style - Disruptive innovation potential lies in merging academic-inspired fashion with edgy urban aesthetics.
3. Academic-rocker Fusion - Disruptive innovation possibility in blending the sophistication of scholarly apparel with the rebelliousness of rock-inspired fashion.
Industry Implications
1. Fashion - Opportunity for clothing brands to experiment with fusion of boarding school attire and streetwear, creating unique fashion lines.
2. Retail - Potential for retailers to cater to the demand of consumers seeking a blend of scholarly and edgy fashion, offering curated collections.
3. Online Marketing - Disruptive innovation opportunity in targeting niche audiences with online marketing campaigns focused on the boarding school-meets-streetwear trend.