Ford launched a new ad campaign to promote the release of its new Bronco Sport, where the various ads all have the tag line G.O.A.T., or greatest of all time.
Ford launched three ads in total, which are all part of its "Built Wild" ad campaign that was created last summer to promote the new Bronco. One of the three ads details a mythical origin of the vehicle, where it was raised by mountain goats and subsequently takes form as a car. The first ad was created with Wieden + Kennedy New York. The other two ads highlight the capabilities of the Bronco Sport, with things like a G.O.A.T Mode that helps the driver maintain control when off-road driving.
Mythical Car Campaigns
Ford Launched a New Ad Campaign for Its Bronco Sport with Three Spots
Trend Themes
1. Experiential Advertising - Ads that focus on experiential and story-telling elements have the potential to engage audiences and leave a lasting impression.
2. Animal-inspired Branding - Incorporating animals in brand messaging can create a memorable and relatable persona, helping to differentiate from competitors.
3. Off-road Driving - As the demand for outdoor and adventure activities increases, there is an opportunity for companies to cater to this market by creating products and services related to off-road driving.
Industry Implications
1. Automotive - Automotive companies can differentiate themselves by incorporating experiential elements and animal-inspired branding in their advertising campaigns and creating vehicles designed for off-road driving.
2. Advertising - Advertising agencies can focus on creating immersive and memorable ad campaigns that tell a story and resonate with audiences through animal-inspired branding.
3. Outdoor Recreation - Companies in the outdoor recreation industry can cater to the demand for off-road driving by creating new products and services related to this activity.