Brockmans Gin is launching a new bottle size to provide retailers with a premium spirit to display in prime locations that will make it more applicable for shoppers to pick up. The miniature bottle features a 5cl size that is an exact replica of the brand's 50cl and 70cl bottles, and will be rolling out in the UK. The small bottle size will provide shoppers with the ability to pick up one to make a few drinks rather than the need to purchase a larger alternative.
Marketing Controller of Brockmans Gin Rob McArdle commented on the launch saying, "Brockmans Gin is a highly differentiated, contemporary spirit which, when it launched, defied gin conventions and which has gone on to great success worldwide due to its enormous success amongst discerning drinkers across fifty-five countries. Our traditionally non-traditional gin features dark berries including juniper, blueberries and blackberries."
Miniature Gin Servings
Brockmans Gin is Launching a Miniature Bottle Size
Trend Themes
1. Miniature Bottle Size - Miniature bottle sizes are becoming more commonplace across the spirits industry with the potential for consumers to try new products without having to commit to a larger bottle size.
2. Premium Retail Placement - By creating a smaller bottle size, premium spirits brands like Brockmans Gin can more easily secure prime retail placements and attract new customers who may have otherwise been intimidated by the larger price point.
3. Convenience Sizing - More companies are embracing the convenience of smaller bottle sizes to attract consumers who want to try something new or experiment with cocktails without purchasing an entire large bottle.
Industry Implications
1. Spirits - The spirits industry is ripe for innovation in terms of packaging and bottle sizes as consumers seek out new products and experiences.
2. Retail - Retailers who offer premium spirits, like convenience stores and boutique shops, can benefit from carrying smaller bottle sizes that attract new customers and are easier to display in prime locations.
3. Hospitality - Hotels, bars, and restaurants could benefit from offering smaller bottle sizes on their menus, allowing customers to try new drinks and expand their palates without committing to a full-sized bottle.