A brand that once focused entirely on one essential part of the body (although all parts are pretty essential) the Brixton Spring 2010 collection has now introduced mens and womens clothing in addition to their wide-ranging hat line.
Although relatively young in the fashion industry having launched 5 years ago, the Brixton Spring 2010 collection is expanding impressively. Very hipster with a vintage feel, there's something to everyone.
Expanding Hipster Collections
Brixton Spring 2010 Line Now Features Clothes
Trend Themes
1. Vintage-inspired Fashion - Disruptive innovation opportunity: Create a brand that embraces the vintage-inspired fashion trend and offers a unique twist to attract hipster consumers.
2. Expansion of Product Line - Disruptive innovation opportunity: Identify niche markets within the fashion industry and expand product lines to cater to different customer segments, such as introducing mens and womens clothing in addition to a hat line.
3. Hipster Fashion Culture - Disruptive innovation opportunity: Develop a platform or service that connects hipster fashion enthusiasts with emerging designers and brands that align with their style preferences.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Incorporate sustainable practices into the fashion and apparel industry to cater to the growing demand for eco-friendly and ethical fashion.
2. Accessories - Disruptive innovation opportunity: Introduce innovative and customizable accessories that complement the vintage-inspired fashion trend and appeal to the hipster consumer market.
3. E-commerce - Disruptive innovation opportunity: Develop an e-commerce platform that curates and sells a diverse range of vintage-inspired fashion products, providing customers with a convenient and unique shopping experience.