As warmer days approach, Hush Puppies, a well-loved shoe brand, and Loud Lacquer, a women-empowering nail polish brand, team up to release Brite Jells. The collaboration redesigns the nostalgic jellies into today's sandal silhouettes.
Brite Jells boasts four vibrant colors, perfect for the summer months. The jelly sandals are made with Hush Puppies' extra cushioned wedge sole and Bounce® footbed technology. To help consumers reach their fashion goals this summer, Brite Jells' four colors can be paired with Loud Lacquer's four new matching nail polish colors, which were designed alongside the sandals. The vibrant sandals come in two styles: a slide-on sandal, and a soft and squishy strap and buckle closure.
Brite Jells will be available for purchase on April 16, 2021.
Colorful Jelly Sandals
The Hush Puppies and Loud Lacquer Brite Jells are Squishy and Soft
Trend Themes
1. Nostalgia-inspired Fashion - There is an opportunity to tap into the past and revamp trendy fashion items to create new customer interest and appeal.
2. Collaborative Product Development - There is disruptive innovation potential in partnering with brands from related industries to create unique products that drive customer engagement and sales.
3. Fashion and Beauty Pairings - Creating products that complement each other can boost sales and provide a more complete customer experience.
Industry Implications
1. Fashion - The fashion industry could benefit from revisiting past trends and collaborating with other industries to create new and exciting products.
2. Beauty - The beauty industry could benefit from partnering with fashion brands to create complementary product lines that enhance their customers' total look and experience.
3. Footwear - Footwear companies should consider incorporating unique and comfortable technologies into their products to appeal to consumers who value both fashion and comfort.