The Essie Bring the Beat collection for summer 2024 features four quick-dry nail polishes inspired by desert music festivals. The collection includes vibrant shades such as hyper brights and a shimmery white, designed to capture the energetic and lively atmosphere of festival season. Each polish in the collection is part of Essie’s Expressie line, known for its fast-drying formula that allows for quick and easy application. The shades are named "Bring the Beat," "Hands in the Air," "Catch a Vibe," and "Pass the Fit Check," reflecting the festive and dynamic theme of the collection.
In terms of pricing and availability, each polish in the Bring the Beat collection is priced at $10. The collection is available for purchase on various platforms, including Amazon, CVS, and Walgreens. Additionally, it will be available at Ulta Beauty starting July 28 and at Walmart beginning August 13. This wide availability ensures that customers can easily access the collection through multiple retail channels.
Summer Nail Polish Collections
Essie Rolled Out 'Bring the Beat' for Summer 2024
Trend Themes
1. Quick-dry Nail Polishes - The adoption of fast-drying nail polish formulas addresses the need for convenience and time efficiency in consumers' beauty routines.
2. Festival-themed Cosmetics - Cosmetic lines inspired by vibrant, music festival aesthetics appeal to consumers seeking to express bold, energetic styles.
3. Multi-channel Retail Availability - Offering products through a variety of retail channels ensures broad consumer access and enhances market reach.
Industry Implications
1. Beauty and Personal Care - Innovations in nail polish formulas and themed collections present new opportunities for brand differentiation in the beauty sector.
2. Retail - Expanding product availability across numerous retail platforms can significantly increase sales and customer base.
3. E-commerce - The online availability of beauty products through major platforms like Amazon reflects the growing trend towards digital shopping convenience.