Knoll Packaging debuted the 'Brilliantly British' gamified calendar packaging in mid-2021. The package resembles a 'Penhaligon' fragrance bottle, which is a United Kingdom-based fragrance brand. The bottle opens in a notebook-style to reveal a delivery truck with a Union Jack flag. Each day on the calendar showcases a gift delivered from the truck to a child in the spirit of the holidays.
This packaging won the '2021 UK Packaging Awards' award for 'Limited Edition Packaging of the Year' for its unique design, attention to detail, and inclusion of British culture. The calendar is also constructed with cardboard and paper certified by the 'Forest Stewardship Council,' meaning it is sustainable as well as innovative.
This product's packaging is noteworthy as it showcases the importance of both clever design and cultural significance. The brand's calendar was incredibly successful due to its homage to British culture, meaning packaging can have a large influence on how a product is received in certain regions and markets.
British Cultural Packaging
Knoll Packaging Debuted the 'Brilliantly British' Gamified Calendar
Trend Themes
1. Gamified Packaging Design - Knoll Packaging's 'Brilliantly British' gamified calendar packaging showcases the potential of integrating interactive features to enhance the user experience and increase brand engagement.
2. Cultural Significance in Packaging - The success of Knoll Packaging's 'Brilliantly British' calendar highlights the importance of incorporating cultural elements into product packaging design to appeal to specific markets and regions.
3. Sustainable Packaging Materials - The use of Forest Stewardship Council certified cardboard and paper in Knoll Packaging's 'Brilliantly British' calendar demonstrates the potential for sustainable packaging materials to be both innovative and eco-friendly.
Industry Implications
1. Packaging Design - The unique and award-winning design of Knoll Packaging's 'Brilliantly British' calendar sets a new standard for distinctive and culturally significant product packaging.
2. Fragrance Industry - Knoll Packaging's 'Brilliantly British' calendar draws inspiration from UK-based fragrance brands like Penhaligon, highlighting the potential for cross-industry collaboration and inspiration.
3. Retail Industry - The success of Knoll Packaging's 'Brilliantly British' calendar suggests that incorporating cultural significance into product packaging design can be an effective marketing strategy for reaching specific consumer segments.