Hipsters aren't the only ones in tight pants; the participants in the Tour De France also rock skin-tight sportswear during their epic journey. Photographer Brent Humphrey attempts to capture this, and more importantly, the ambiance of this monumental event in his Project Le Tour.
The project shows tourists, spectators and cycling enthusiasts all along the route of the Tour De France. What a way to spend your summer days!
Implications - Consumers have grown weary of mind-numbing television programming and are now turning to entertainment with much more intellectual substance. Corporations looking to appeal to a more academic market may consider offering education information to go along with their products.
Documenting Race Culture
Brent Humphrey Captures the Essence of the Tour De France
Trend Themes
1. Intellectual Entertainment - Opportunity for businesses to offer entertainment with intellectual substance.
2. Education-infused Products - Corporations can consider offering educational information along with their products.
3. Alternative TV Programming - Consumers seeking more engaging content, creating opportunities for innovative television programming.
Industry Implications
1. Photography - Photographers can capture unique events and experiences to cater to a growing market for intellectual entertainment.
2. Tourism - Travel agencies can create tour packages and experiences centered around iconic events like the Tour De France.
3. Television Broadcasting - TV networks can explore alternative programming formats that offer educational and intellectually stimulating content.