This breast cancer awareness PSA uses bright vibrant colors and upbeat music to playfully address a serious matter.
The PSA features a series of famous French female personalities covering their breasts with random objects, and reciting slang words for breasts. The ads end by urging women to get a breast screening. The PSA also promotes the statistic that if detected early, 90% of breast cancers can be cured.
The PSA was shot for Breast Cancer Awareness Month in October and was done by coffee brand Carte Noire in conjunction with BETC and the Pink Ribbon Foundation. The team behind the PSA didn't want to produce something negative and opted for a cheeky, encouraging video. In making the video, the team wanted to approach breast cancer in an uplifting and feminine way.
Self-Censoring Cancer PSAs
This Breast Cancer PSA Describes French Slang Words for Breasts
Trend Themes
1. Playful Psas - Using bright colors and upbeat music in PSAs to address serious matters in a playful manner.
2. Celebrity Endorsements - Featuring famous personalities in PSAs to capture attention and raise awareness for important causes.
3. Uplifting Messaging - Creating PSAs that focus on positivity and encouragement rather than negativity.
Industry Implications
1. Advertising - Exploring innovative ways to create impactful PSAs that grab audience attention and effectively deliver the message.
2. Breast Cancer Awareness - Developing unique campaigns and PSAs to promote early detection and encourage women to get screened for breast cancer.
3. Marketing and Branding - Strategizing creative approaches to build brand awareness through socially conscious advertising and partnerships.