An empowering campaign has been released for the month of October—Breast Cancer Awareness month—in collaboration between Burt's Bees and Look Good Feel Better (LGFB). The initiative includes an elegantly directed video ad, starring Toronto-based makeup artist Jodi-Ann Blackwood. The content seeks "to celebrate and support women who are facing cancer."
LGFB has played a pivotal role in many cancer-related initiatives by producing educational and supportive resources and techniques that help individuals manage the appearance-based side effects of cancer treatment with skincare, cosmetics, wigs, accessories, breast care, and more. As a long-term partner, Burt's Bees steps in to encourage women to embrace "their natural selves without hiding." In the video, Jodi-Ann Blackwood—who is currently undergoing cancer treatment herself—is openly "embracing the concept that looks matter."
Empowering Breast Cancer Campaigns
Burt's Bees & Look Good Feel Better Make Tools More Accessible
Trend Themes
1. Empowering Breast Cancer Campaigns - Opportunity for brands to collaborate with cancer support organizations in creating empowering campaigns that celebrate and support women facing cancer.
2. Accessible Resources for Cancer Patients - Potential for the development of more accessible resources, such as skincare, cosmetics, wigs, accessories, and breast care, to help cancer patients manage appearance-based side effects of treatment.
3. Promoting Natural Beauty and Self-acceptance - Opportunity to promote the idea of embracing one's natural self without the need to hide, especially for women undergoing cancer treatment.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunity for beauty and skincare brands to create products specifically designed for cancer patients to manage appearance-based side effects of treatment.
2. Cancer Support Organizations - Opportunity for cancer support organizations to partner with brands and develop resources, such as skincare, cosmetics, wigs, accessories, and breast care, to help individuals facing cancer.
3. Video Advertising and Film Production - Potential for video advertising and film production companies to collaborate with brands and cancer support organizations in creating empowering campaigns that raise awareness and support women facing cancer.