Wendy's boasts a special initative that includes a free Honey Butter Chicken Biscuit with every in-app purchase, as well as a breakfast guarantee. The promotion is intended to propel the fast-food chain's breakfast menu forward—an effort that has proved to be difficult in the past.
Dubbed 'America's Favorite Breakfast,' the campaign trails off with a playful secondary title that reads "they just don't know it yet." Consumers can access multiple deals through the Wendy's mobile application and to entice guests even more, the fast-food chain is offering a breakfast guarantee. That is, if "[a customer] somehow doesn't love something [Wendy's] makes," then the restaurant will switch it for free with another similar item. The exchange must be completed by 10:30 AM the next day and a receipt must be shown.
Fast-Food Breakfast Guarantees
Wendy's is Launching a Free Food Item and a Breakfast Guarantee
Trend Themes
1. Fast-food Breakfast Promotion - This trend highlights the growing competition in the fast-food breakfast market and the need for creative promotions to attract customers.
2. Mobile App Deals - This trend showcases the increasing use of mobile apps by fast-food chains to offer exclusive deals and incentives to customers.
3. Breakfast Guarantee - This trend emphasizes the importance of customer satisfaction in the breakfast segment and the potential for offering guarantees to build trust and loyalty.
Industry Implications
1. Fast-food Industry - This industry can explore innovative promotions and guarantees to differentiate their breakfast menus and attract more customers.
2. Mobile App Industry - This industry can capitalize on the growing trend of fast-food chains using mobile apps to offer exclusive deals and incentives to customers.
3. Customer Satisfaction Industry - This industry can provide solutions and strategies to help fast-food chains improve customer satisfaction, particularly in the breakfast segment.