English sportswear giant Umbro joins forces with Brooklyn-based label and "nightlife destination" Kinfolk for a co-branded capsule that embraces Brazilian streetwear. More specifically, the collaboration focuses on representing the design sensibilities of the youth of Rio De Janeiro.
Many references have been packed into the Kinfolk x Umbro collection. Moreover, the brands undertake an interesting approach that can be identified both as "hyperlocal," as well as having strong ties with "Internationalism."
The Brazilian streetwear capsule is scheduled to drop on July 25th. Consumers were offered a sneak peek in the form of a thematically motivated lookbook that draws inspiration from football culture. The images were captured by Brazil-based Ricardo Beliel. From motifs that call attention to football club Flamengo to wave prints that nod to Copacabana, the collection is well-curated.
Photo Credits: Ricardo Beliel
Youthful Brazilian-Inspired Sportswear
Kinfolk and Umbro Advance the Ethos of Brazilian Streetwear
Trend Themes
1. Hyperlocal Fashion - The Kinfolk x Umbro collaboration embraces the design sensibilities of the youth of Rio De Janeiro, showcasing a hyperlocal style.
2. International Streetwear - The co-branded capsule collection by Kinfolk and Umbro represents a fusion of Brazilian streetwear with international design influences, offering an innovative take on global street fashion.
3. Football-inspired Fashion - The Kinfolk x Umbro collection draws inspiration from football culture and features motifs and prints that pay homage to famous Brazilian football club Flamengo, presenting an opportunity for disruptive innovation in the sports fashion industry.
Industry Implications
1. Fashion Retail - The Kinfolk x Umbro collaboration presents an opportunity for fashion retailers to tap into the growing demand for hyperlocal fashion by incorporating elements of Brazilian streetwear into their collections.
2. Streetwear - The Kinfolk x Umbro co-branded capsule collection exemplifies the fusion of local and global streetwear influences, providing an opportunity for streetwear brands to create unique and culturally diverse collections.
3. Sportswear - The football-inspired Kinfolk x Umbro collection showcases the potential for innovation in the sportswear industry by integrating elements of football culture and incorporating unique design motifs into athletic apparel.