There have been crowdsourcing initiatives that have spanned internationally to procure talent from across the globe, but not many that have kept the effort local. Brandsupply, however, is a Netherlands-based company that offers graphic design contests that focus only on local dutch clients and designers.
The contests run from a week to two weeks in which clients outline a project, set a price they’re willing to pay, and then local designers submit their ideas. While keeping crowdsourcing local means less talent to draw on, that seems like a small price to pay for the understanding of local customs and culture that can make design ideas more relevant and suitable for the clients.
Design Crowdsourcing
Brandsupply Focuses Solely on Local Design Talent
Trend Themes
1. Local Design Crowdsourcing - Brands and companies can connect with local designers through this platform for a more culturally-relevant design output.
2. Niche Crowdsourcing - Limiting the scope of the crowdsourcing initiative to a specific location or industry can lead to more focused and relevant designs.
3. Contest-based Crowdsourcing - Design contests offer a unique and engaging way for companies to tap into the creativity of local designers and receive a variety of design ideas.
Industry Implications
1. Graphic Design Industry - Companies in the graphic design industry can use Brandsupply to connect with clients and offer their design ideas.
2. Marketing and Advertising Industry - Marketing and advertising companies can use local design crowdsourcing to obtain more culturally relevant designs to target specific local audiences.
3. Technology Industry - Technology companies can use design crowdsourcing as a way to gather ideas for user interface and user experience designs for their products.