Studio Kind created a very elegant branding campaign for Adam Bjerck—a culinary prodigy of Norwegian descent. Set to compete in the Bocuse d'Or competition, the cook hired the local studio to produce a range of visually engaging images that are expressive of his persona and intentions. From handy lookbooks to bus stop billboards, Kind was able to translate Adam Bjerck's character into a sleek branding campaign.
While the sizable poster communicates freshness and serenity through exhibiting the culinary prodigy in lush surroundings, the booklet boasts a minimalist exterior and a design-driven arrangement of content. By utilizing a clutter-free and simple approach to layout, imagery and typography, Norwegian design studio Kind was able to produce a rich and vibrant image of Adam Bjerck, without having the branding campaign take away from the cook's intimately personal image.
Culinary-Oriented Branding Campaigns
'Kind' Created a Lush Yet Simple, Campaign for Adam Bjerck
Trend Themes
1. Culinary Branding - Opportunity for branding agencies to create visually engaging campaigns that express the persona and intentions of culinary professionals.
2. Minimalist Design - Utilizing a clutter-free and simple approach to branding creates a rich and vibrant image without taking away from the professional's personal image.
3. Expressive Imagery - With the use of visually engaging images, branding campaigns can communicate freshness and serenity around culinary professionals.
Industry Implications
1. Food and Beverage - Culinary-oriented branding campaigns offer a unique opportunity for food and beverage businesses to promote their products and services.
2. Fashion - Culinary branding campaigns bring food and fashion together in a visually engaging way that can attract fashion brands.
3. Advertising - Culinary branding campaigns offer a great opportunity for advertising agencies to create visually striking campaigns that capture customers' attention.