To celebrate the 60th birthday of global sports brand Adidas, the good people at Adidas threw a house party at the new No 74 concept store in Berlin last month. The house underwent a complete interior make-over to complement the party theme of a ‘House Party.'
What a brilliant idea. I really like the look of that joint. Very homely and lots of space to really party hard and wreck the place, knowing that no angry parents will be arriving at midnight.
Guests had to fix themselves a drink in the kitchen, where a bathtub was filled with beers, and they also had the cliche pizza delivery to perfect the illusion of a proper house party. This has to be the new thing for branded parties. This is the kind of stuff which sells sneakers these days.
See the link below for more details of concept shopping.
Branded House Parties
Interior Design At The Adidas Concept Store in Berlin
Trend Themes
1. Branded House Parties - Opportunity for brands to create immersive experiences by transforming retail spaces into themed house parties.
2. Interior Design - Growing trend of creating unique interior designs that reflect a specific theme or experience.
3. Concept Shopping - Increasing popularity of concept stores that offer immersive and experiential shopping experiences.
Industry Implications
1. Retail - Retailers can leverage the trend of branded house parties to attract and engage customers in unique and memorable ways.
2. Food and Beverage - Catering services can explore opportunities to provide customized food and beverage experiences that complement themed house parties.
3. Event Planning - Event planners can tap into the demand for unique and immersive party experiences by offering specialized services for branded house parties.