Brand Obsession Driving Rogue R&D

Example: The Zippo'd iPod

Unfortunately, the Zippo'd Lighter / iPod is a fake. But the rising trend is that brand obsession with iPod is driving rogue research and development across the web. There are literally hundreds of fake iPod inventions. This example really shows the obsession of a brand when designers from around the world are inspired to perform your research and development FOR YOU!

In this case, the product showcases what would happen if Apple and Zippo were to join to launch a new product. The concept is an mp4/mp3 player and a lighter with a memory capacity of 16 GB. The most interesting part is that it works with the benzine of the lighter.
The main disadvantage of this device is its self-destructive power. If the Zippod detects that the music is not downloaded from iTunes, it automatically sets on fire. Nice!
Trend Themes
1. Brand Obsession - The trend of brand obsession is driving rogue R&D for fake iPod inventions and potential collaborations between brands.
2. Fake Inventions - The rising trend of fake iPod inventions showcases the potential for disruptive innovations in the tech industry.
3. Product Mashups - The Zippo'd iPod fake invention demonstrates the trend of product mashups and the potential for disruptive collaborations between different industries.
Industry Implications
1. Tech - The trend of brand obsession and fake inventions drives potential disruptive innovation opportunities in the tech industry, such as mashups with other industries.
2. Consumer Goods - The Zippo'd iPod mashup highlights the potential for disruptive innovation opportunities in the consumer goods industry through collaborations and unexpected product combinations.
3. Entertainment - The intersection of technology and entertainment in the fake iPod inventions trend suggests potential disruptive innovation opportunities in the entertainment industry through unconventional product design and functionality.

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