Brag House has launched a new Fortnite tournament called the ‘Black & Positively Golden Gamers’ in cooperation with Coca-Cola and McDonald’s USA. The tournament will spotlight 400 student gamers from Historically Black Colleges and Universities (HBCUs) who will compete against one another for a $15,000 prize pool in scholarships.
The tournament was inspired by a commitment made by the three companies to provide a space for black students to engage with and learn about esports. The tournament will be held from October 23 through December 17 and will be streamed live on Brag House’s app. The finals will see winners gifted a trophy, a scholarship award ceremony, and a private tour of the Coca-Cola headquarters.
HBCU Esports Tournaments
Brag House, Coca-Cola and McDonald’s Host a Tournament for HBCU Students
Trend Themes
1. HBCU Esports Tournaments - The rise of esports in higher education institutions, particularly those serving minority students, create opportunities for partnerships between universities, corporations, and tournament organizers.
2. Diversity and Inclusion in Esports - Esports tournaments and leagues centered on promoting diversity and inclusion can leverage partnerships with corporations to offer scholarship opportunities for minority students and expand the esports community.
3. Live Streaming and Competitive Gaming - The increasing popularity of live streaming platforms, such as Brag House's app, presents opportunities for businesses to target niche audiences and build brand awareness through sponsorships and partnerships with competitive gaming events.
Industry Implications
1. Higher Education - Colleges and universities can partner with corporations and esports organizations to launch esports tournaments and develop gaming programs that appeal to more diverse student populations.
2. Fast Food and Beverage - Fast food and beverage companies can promote diversity and inclusion by sponsoring esports tournaments, offering scholarship opportunities, and partnering with esports organizations to reach younger audiences.
3. Esports and Gaming - Esports organizers can partner with corporations and educational institutions to promote diversity and inclusion through scholarship programs and tournament sponsorships while expanding the esports community and driving revenue through media rights and sponsorships.