I love this series of pop art packaging and promos Brad Hamann created for DKNY's 'Be Delicious' perfume. Each piece captures the spirit of the bright, lively fragrance beautifully.
Brad Hamann's DKNY 'Be Delicious' promotions include six poster images, a two-page comic strip and limited-edition packaging. Check out a selection of images from Brad Hamann's DKNY 'Be Delicious' pop art perfume promo above.
Implications - In light of the recent downturn of the economy, there has been a major confluence in the artistic and corporate communities. Artists are provided with funds that help finance their artwork while providing corporations with creative pieces. These pieces work well as 'special' or 'unique' advertising and arrive with ready-made interest from the artist's fan base.
Pop Art Perfume Promos
Brad Hamann's DKNY Be Delicious Posters & Packaging Have Bite
Trend Themes
1. Pop Art Packaging - Disruptive innovation opportunity: Creating eye-catching and unique packaging designs that appeal to consumers' desire for visually appealing products.
2. Collaborations Between Artists and Corporations - Disruptive innovation opportunity: Partnering with artists to create special and unique advertising campaigns that generate interest and appeal to a wider audience.
3. Limited-edition Promotions - Disruptive innovation opportunity: Offering limited-edition products or promotions that create a sense of exclusivity and drive consumer excitement and demand.
Industry Implications
1. Perfume - Disruptive innovation opportunity: Introducing innovative packaging designs and limited-edition collaborations with artists to stand out in the competitive perfume industry.
2. Advertising and Marketing - Disruptive innovation opportunity: Exploring new ways to incorporate art into advertising campaigns to captivate consumers and differentiate from traditional marketing approaches.
3. Art and Design - Disruptive innovation opportunity: Finding new avenues for artists to monetize their work by partnering with corporations to create unique promotional materials and products.