ThirdLove is a brand that is dedicated to empowering women and making them feel comfortable through high-quality materials, a wide range of colors and inclusive bra sizing. The label's business model goes against the industry standard with designs that are based on real women's measurements. Everything in the development of the undergarment is taken into consideration — from primary components like underwires, straps and cups to secondary features like tags and hooks.
As a result, ThirdLove's bra sizing is sure to accommodate the preference, shape and style of everyone. Recently, the label released a new line-up of 24 new designs, which "reach up to band size 48 and cup size H." No matter the bra sizing, ThirdLove's products remain evenly priced throughout.
Comfortable Inclusive Bra Sizing
ThirdLove Boasts a Line of Bras in 70 Different Sizes
Trend Themes
1. Inclusive Sizing - Opportunity for brands to embrace a diverse range of sizes and cater to customers of all body types.
2. Customized Fit - Potential for brands to use real women's measurements to create bras that offer a comfortable and personalized fit.
3. Sustainable Materials - Emerging trend of using high-quality, eco-friendly materials in the production of undergarments for a more environmentally conscious approach.
Industry Implications
1. Fashion - Fashion industry has the opportunity to disrupt the traditional sizing model and adopt inclusive sizing practices to cater to diverse customer needs.
2. E-commerce - Online retailers can leverage customization technology to offer personalized bra fitting experiences and improve customer satisfaction.
3. Textile and Manufacturing - Manufacturers have the potential to innovate by incorporating sustainable materials in the production of undergarments, reducing environmental impact.