It's easy to think of the good such organizations as the Boys and Girls Club of Canada are doing right now, but its latest campaign hones in on how its programs benefit children in the future as well. This particular commercial focuses on a young boy who appears to be frustrated with his drawing skills. He crumbles and throws paper after paper while the camera pans out. It is only then that the viewers see he is making the garbage can without so much as a glance.
This Boys and Girls Club of Canada commercial honors Anthony Bennett, number one NBA draft pick, who was a member back in 1998. By focusing on such a talent, the campaign brings attention to its slogan, "Great Futures Start Here." The youth organization shows that it fosters amazing talent.
Alumni-Celebrating Youth Organizations
The Boys and Girls Club of Canada Honors Anthony Bennett
Trend Themes
1. Future-focused Youth Programs - Organizations like the Boys and Girls Club of Canada are shifting their messaging towards showcasing the long-term benefits of their services, presenting an opportunity for innovation in services and outreach campaigns.
2. Empowering Youth Through Talent Development - Honoring high-profile alumni like Anthony Bennett highlights the role of youth organizations in developing young talent, presenting an opportunity to expand on programs that foster creative and athletic skills.
3. Promoting Youth Success Stories - Sharing success stories of alumni can inspire and motivate youth, leading to opportunities for youth organizations to expand on mentorship programs and widen their outreach efforts to include virtual and digital platforms.
Industry Implications
1. Youth Development Programs - Youth organizations like the Boys and Girls Club of Canada have the opportunity to leverage technology and data to create more tailored and effective programs for a wider range of youths.
2. Marketing and Advertising - By highlighting the long-term benefits of youth programs and promoting success stories, marketing and advertising firms have opportunities to develop more impactful and inspiring campaigns for youth organizations.
3. Sports and Entertainment - Collaborating with youth organizations to develop sports and creative talent could lead to partnerships with high-profile athletes and performers, providing sponsorship and mentorship opportunities.