Debuting its whimsical Spring/Summer 2019 collection in Paris, LOEWE communicates messages of the innocent and carefree with distinct boyish fashion ensembles. The presentation truly pays tribute to the wilderness and colorful presence of boyhood.
The Spring/Summer 2019 collection boasts dynamic apparel with inspiring and nostalgia-inducing themes. In the design of the boyish fashion, LOEWE tapped into Disney for a select range of pieces with a Dumbo-centric print — a move that can be tied to the entertainment conglomerate's upcoming film. With corduroy pants, oversized knit cardigans and checkered pajama-like sets, the Spring/Summer 2019 collection of boyish fashion by LOEWE has the potential to truly win the hearts of consumers with its daring and endearing motifs. Playful, whimsical and carefree, LOEWE truly instills the spiritual presence of fondly remembered bygone times.
Photo Credits: Manuel Braun
Playful Boyish Fashion Capsules
Loewe's Parisian Presentation of Its SS19 is Whimsical & Colorful
Trend Themes
1. Boyish Fashion - Boyish fashion ensembles with inspiring and nostalgia-inducing themes are capturing the attention of consumers and can be innovated with unique and bold motifs.
2. Disney-inspired Prints - Disney-inspired prints on fashion apparel are becoming popular and can be capitalized on by designers to target Disney enthusiasts.
3. Playful Fashion - Playful and whimsical fashion items like oversized knit cardigans and pajama-like sets are a growing trend in the fashion industry.
Industry Implications
1. Fashion Design - Fashion designers can target consumers who are seeking playful and carefree fashion items with the potential to win their hearts.
2. Entertainment - Entertainment companies like Disney can collaborate with fashion designers to create fashion apparel with their popular characters for their consumers.
3. Textile Manufacturing - The trend towards playful and whimsical fashion could spark demand for unique textile designs and bring an opportunity for disruptive innovation in textile manufacturing.