First there were the boyfriend jeans, then we had the boyfriend shirt, and now we have the 'Boyfriend' tank watch by Burberry.
This silver-toned timepiece is very different from the usual delicate watches that women are so used to.
I know tons of girls out there who prefer men's watches, so there is no need to borrow your boyfriend's watch anymore, you can now have one of your own!
Implications - Modern females continue to embrace traditionally masculine style, which can be seen through the popularization of 'boyfriend blazers' and oversized mens watches -- like these Burberry watches. As opposed to dainty designs companies should consider creating more masculine, unisex products that allow women to borrow from masculine style.
Boyfriend Watches
Manly Woman's Timepieces by Burberry Look Like Your Man's
Trend Themes
1. Masculine Style - The popularity of 'boyfriend blazers' and oversized men's watches shows the demand for traditionally masculine fashion among modern females.
2. Unisex Products - Companies should consider creating more masculine, unisex products that allow women to borrow from masculine style.
3. Gender-bending Fashion - The rise of gender-bending fashion trends offers opportunities for brands to create inclusive designs that challenge traditional gender norms.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of embracing traditionally masculine style by creating more unisex products.
2. Watchmaking - The watchmaking industry can tap into the demand for oversized men's watches that appeal to women who prefer a more masculine aesthetic.
3. Retail - Retailers can seize the opportunity to offer a wide range of gender-bending fashion options that cater to the growing market of individuals seeking more inclusive designs.