Boxing fashion is definitely a niche category that could be claimed as underdeveloped in the industry. A collaboration between contemporary brands John Lawrence Sullivan and Everlast is seeking to change this.
Recently, the two labels debuted an eye-catching collection of boxing fashion. The clothing, both suitable for in and outside the ring, is edgy and makes a bold statement. The silhouettes mirror Tokyo-based John Lawrence Sullivan's approach to subverting traditional masculine aesthetics.
The boxing fashion collection by John Lawrence Sullivan and Everlast features tees and hoodies that boast the nicknames of boxing hall-of-famers, boxing-themed black vegan leather shorts, tube tops, briefs, functional training gear (including a heavy sandbag), and other accessories.
The capsule is expected to drop online on June 16th.
Slick Boxing Fashion Collection
John Lawrence Sullivan and Everlast Collaborate on a New Range
Trend Themes
1. Boxing Fashion - The collaboration between John Lawrence Sullivan and Everlast is paving the way for the growth of boxing fashion, offering edgy and bold clothing suitable for in and outside the ring.
2. Subverting Traditional Masculine Aesthetics - John Lawrence Sullivan's approach to subverting traditional masculine aesthetics in boxing fashion presents an opportunity to disrupt the industry by challenging gender norms and stereotypes.
3. Sustainable Boxing Fashion - The collection's use of black vegan leather shorts and the emphasis on functional training gear highlight the growing trend of sustainability in the boxing fashion industry.
Industry Implications
1. Fashion - The collaboration between John Lawrence Sullivan and Everlast is creating new opportunities for growth and creativity in the fashion industry, specifically in the niche category of boxing fashion.
2. Sports and Fitness - The innovative collection of boxing fashion by John Lawrence Sullivan and Everlast is disrupting the sports and fitness industry, offering functional and stylish options for athletes and fitness enthusiasts.
3. Athleisure - The boxing fashion collection by John Lawrence Sullivan and Everlast taps into the athleisure industry by providing fashionable and comfortable clothing suitable for both athletic activities and daily wear.