The Bow Necklace is a quirky accessory that combines men's neckwear with women's jewelry. The piece is a wearable bow tie that doesn't need a collar to be shown off. The bow tie portion has a white background and brightly colored dots.
The Bow Necklace is a funny piece that is sure to attract some attention for its sheer originality. If you are interested, have a look at the Etsy page for the Bow Necklace to get your own.
Implications - Youth consumers have a strong penchant for ironic humor. The bow tie takes on a different meaning when its context is changed and it's placed on a necklace. Companies should consider how they can draw from popular culture to create products that are imbued with humor.
Bow Tie Pendants
The Bow Necklace Lets You Instantly Dress Up for Any Occasion
Trend Themes
1. Quirky Accessories - Opportunity for companies to create unique and unconventional accessories to appeal to consumers' desire for individuality.
2. Gender-bending Fashion - Possibility to explore androgynous fashion by combining elements from traditional men's and women's wear.
3. Ironic Humor - Potential for brands to leverage ironic humor in product design and marketing to resonate with youth consumers.
Industry Implications
1. Fashion - Fashion brands can venture into creating unconventional accessories and exploring gender-fluid fashion trends.
2. Jewelry - Jewelry companies can innovate by incorporating unconventional materials and designs into their pieces.
3. Retail/ E-commerce - Opportunity for online retailers to cater to the demand for unique and humorous fashion accessories.