Bouygues Telecom has a unique solution to a modern problem. In addition to sleep being interrupted, having a smartphone in the bedroom poses a wide variety of issues, especially for those in relationships. Now, instead of a late night or early morning chat, couples scroll through their phones.
The technology company aims to offer a solution to this problem in the form of a miniature charger that can't be used in bed. The charger seamlessly plugs into the wall, but features a cable that's too short to stretch far enough for use. Offering a reach of only 3.2 centimeters, this phone charger cannot be used while in bed.
The product is promoted in a humorous ad.
Purposeful Miniature Chargers
Bouygues Telecom Launched a Mini-Charger That Can't Be Used in Bed
Trend Themes
1. Bedroom-free Technology - Opportunities for the development of technology that frees the bedroom of smartphones and other gadgets.
2. Purposeful Miniaturization - Development of compact, non-obtrusive devices with a specific function meant to address a particular problem.
3. Humor Marketing - Using humor as a marketing tool to promote and sell a product or service.
Industry Implications
1. Telecommunications - Development of technology that allows people to communicate without using their smartphones, especially in private spaces like bedrooms.
2. Product Design - Creation of small, specific-use devices that cater to specific needs and preferences of users.
3. Advertising - Using humor and creativity in marketing campaigns to attract and retain customers.