The Boundless Activated Chips are a health-focused snack option from the brand in the UK that will provide consumers with a beneficial nibble to enjoy when on the hunt for a crunchy indulgence. The snack is crafted using sprouted sorghum that has been soaked to allow for better nutrient digestion and comes in two flavor options including Sea Salt & Cider Vinegar and Chipotle & Lime. The chips are available online now with Amazon and independent shop availability slated for September at a price point of £1.80 per 80-gram pack.
Founder Cathy Moseley spoke on the new Boundless Activated Chips saying, "Our mission is quite simply to make snacking well easy. That’s why we believe this launch is a real game-changer, we’re helping people to look after their gut with a product range that is both accessible and affordable. We know that consumers are more aware of gut health than ever, but it can be confusing and overwhelming when it comes to what to actually buy, especially when it all seems so expensive and complicated. There are so many snacks that claim to be ‘gut friendly’ and ‘high in fibre’ but the problem is that without activation none of these things really matter. We take great ingredients and make them better. With a little TLC our grains are ready to unlock their impressive range of nutrients. Sprouting the grains reduces the levels of phytic acid, which in turn increases the bioavailability of nutrients inside the grain. To put it simply the process removes the stuff that messes with your digestion to begin with! The method is simple, but mighty."
Sprouted Sorghum Snack Chips
Boundless Activated Chips Come in Two Gut-Friendly Flavors
Trend Themes
1. Gut-friendly Snacks - Opportunity for food and snack companies to offer more gut-friendly options with activated ingredients for better nutrient digestion and improved bioavailability.
2. Sprouted Grains - Potential for food companies to use sprouted grains as a way to improve nutrient bioavailability and offer healthier snack options.
3. Affordable Gut-health Products - Opportunity for affordable gut-health products that are accessible to consumers and offer an alternative to expensive and complicated options.
Industry Implications
1. Food and Snack Industry - The food and snack industry can offer more gut-friendly options with activated ingredients and sprouted grains to meet the growing demand for healthy snack options.
2. Health and Wellness Industry - Health and wellness companies can offer affordable and easily accessible gut-health products that cater to consumers' desire for simple, straightforward options.
3. Retail Industry - Retailers can anticipate the demand for gut-friendly snacks and offer these products in-store and online to meet consumers' growing health and wellness preferences.