Based in New York since 2016, Bounce Exchange is a company that looks to help others convert those who visit their sites into customers.
To do this, Bounce Exchange uses behavioral automation to tailor experiences to each person who visits, making them more likely to find something that interests them. This works by using software that reacts to one's "digital body language," or in other words, it keeps track of what someone clicks on so that it can get a better idea of what should be marketed to them.
In doing this, Bounce Exchange is able to create strategic campaigns that lead to a much higher conversion rate. So far, the company claims that its technique has proven successful across a wide range of industries, including ecommerce, travel, financial services and enterprise publishers.
Customized Website Experiences
Bounce Exchange Helps Companies Tailor Their Ads, Emails and More
Trend Themes
1. Behavioral Automation - Using software that reacts to one's 'digital body language' to tailor experiences and marketing strategies.
2. Personalized Marketing - Creating strategic campaigns based on individual preferences for a higher conversion rate.
3. Conversion Rate Optimization - Utilizing tailored experiences and marketing techniques to optimize the number of visitors who become customers.
Industry Implications
1. Ecommerce - Opportunity for ecommerce platforms to implement behavioral automation and personalized marketing to increase customer engagement and conversions.
2. Travel - Opportunity for travel companies to leverage behavioral automation and personalized marketing to offer tailored experiences and boost bookings and conversions.
3. Financial Services - Opportunity for financial service providers to implement behavioral automation and personalized marketing to better understand customer needs and increase conversions for various financial products and services.