Streetwear label BoTT, which is an acrynom for 'Birth of The Teenager' introduces its new selection of apparel designed for the Fall/Winter 2020 season. The lookbook that shows off all the new seasonal looks takes on a hazy visual aesthetic, informed by lo-fi images.
The apparel itself features heavy graphic detailing to grab attention in a playful manner. The selection features crewneck sweaters, paneling denim jackets, worker jackets, hoodies, half zippered pullover sweaters, sweatpants, and much more. These are decorated with vibrant graphics, all-over patterning, and logo accents. One of the notable items in the capsule is the purple crewneck sweater with a print on the back that cannot be missed reading "Birth of The Teenager."
Lo-Fi Graphic-Heavy Streetwear
BoTT Launches its Fall/Winter 2020 Lookbook with Hazy Visuals
Trend Themes
1. Lo-fi Aesthetic - There is an opportunity for brands to incorporate hazy visual aesthetics and lo-fi images into their designs to create a unique streetwear style.
2. Graphic Detailing - The use of heavy graphic detailing in apparel can capture attention and add a playful element to streetwear fashion, presenting an opportunity for creative and eye-catching designs.
3. Logo Accents - Adding logo accents to clothing items can enhance brand recognition and create a strong visual identity, presenting a chance for brands to showcase their logos in unique and attention-grabbing ways.
Industry Implications
1. Fashion - The fashion industry can incorporate the lo-fi graphic-heavy streetwear trend to attract the younger demographic and tap into the growing streetwear market.
2. Apparel - Incorporating heavy graphic detailing and logo accents into apparel designs can provide opportunities for apparel brands to differentiate themselves in the market and attract fashion-forward consumers.
3. Streetwear - The streetwear industry can leverage the lo-fi aesthetic, graphic detailing, and logo accents to create unique and eye-catching designs that resonate with streetwear enthusiasts and capture their attention.