After an in-depth study and fascination with herbalism, Drew Martin's eponymous label debuted a new range of botanically blended pre-rolls in New York's burgeoning legal cannabis market. For Drew Martin, "bringing together botanicals and cannabis, and the interplay between their terpenes and cannabinoids, is the true definition of plant magic."
The marketing strategy for this product fits well with the inspiration. The botanically blended pre-rolls are offered in stunningly whimsical packaging design as the brand stays true to its artistic approach. Additionally Drew Martin "suggests a mind space that complements the natural qualities of the terpenes and botanicals" for each pre-roll rather than assigning it a particular effect.
In addition to the botanically blended pre-rolls, Drew Martin is also introducing One Queer Pre-Roll for Pride, with proceeds going to Housing Works which cares for homeless and low-income New Yorkers affected by HIV/AIDS.
Botanically Blended Pre-Rolls
Drew Martin Brings Its Herbal Cannabis Pre-Rolls to New York
Trend Themes
1. Botanical Integration - Opportunity to explore the integration of various botanicals with cannabis to create unique and enhanced experiences.
2. Whimsical Packaging Design - Opportunity to utilize creative and visually appealing packaging designs that align with the brand's artistic approach.
3. Social Cause Collaboration - Opportunity to collaborate with social causes and use product sales to support and raise awareness for important issues.
Industry Implications
1. Cannabis - Disruptive innovation opportunity to develop and market botanically blended pre-rolls for the expanding legal cannabis market.
2. Packaging - Disruptive innovation opportunity to create unique and visually stunning packaging designs for various products, including cannabis pre-rolls.
3. Non-profit/social Services - Disruptive innovation opportunity to collaborate with brands and engage in cause-related marketing initiatives to support important social causes like HIV/AIDS care and homelessness issues.