Bossy Cosmetics spotlights its Power Woman Essentials range which consists of liquid matte lipsticks, glamour velvet lipsticks, eyeshadows, blush, highlighters, and more. The range is catered to "ambitious women."
The first products launching as part of the Power Woman Essentials range are the liquid lipsticks—they are dubbed WISDOM ("bright, bold, and iridescent orange"), FAITH (a beautiful red color), COURAGE ("resplendent coral"), BRAVERY (bright fuchsia), and HUSTLE ("deep purplish brown"). The names are strategically chosen to fit into a branding narrative of empowerment, both in the professional and personal sense. Made to be affordable, as well, the liquid lipsticks are retailing at $26 USD.
Intended to satisfy the needs and expectations of diverse demographics, Bossy Cosmetics' products are designed to complement all skin types.
Inclusive Beauty Essentials Lines
Bossy Cosmetics' Power Woman Essentials is Accessible and Vegan
Trend Themes
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Industry Implications
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3. Women's Empowerment Industry - Bossy Cosmetics' Power Woman Essentials' branding emphasizes empowerment and can serve as a disruptive innovation opportunity to create more products that empower women to be confident, ambitious, and successful in both their personal and professional lives.