Inspired by both the success of the film La La Land and the movie musicals of old Hollywood more generally, Value City Furniture's 'Boss of the Bedroom' ad is a slickly produced song and dance number that sells the variability of the brand's decor options. The commercial, which was choreographed by Mandy Moore, features an actress singing about the proliferation of decor options from Value City in a Broadway-styled composition while dancing through an ever-changing series of bedrooms.
Boss of the Bedroom is part of a greater Value City Furniture ad campaign, in which each commercial features a different actress doing a similar number in a different room of the house. Other ads in the series include 'Diva of the Living Room' and 'Lioness of the Den'.
Musical Decor Commercials
Value City's 'Boss of the Bedroom' was Choreographed by Mandy Moore
Trend Themes
1. Musical Ad Campaigns - Musical numbers in advertisements are becoming increasingly popular, creating an opportunity for companies to differentiate their brand and stand out in a crowded market.
2. Broadway-inspired Marketing - Brands capitalizing on the popularity of Broadway-style productions may appeal to consumers looking for a unique and unforgettable advertising experience.
3. Multifunctional Decor - Ads promoting the versatility of furniture and decor could resonate with consumers looking for adaptable and functional designs.
Industry Implications
1. Furniture Retail - Furniture retailers can enhance their branding efforts by creating engaging ads that showcase their products' unique features and functionality.
2. Marketing and Advertising - Marketers can utilize musical campaigns to break up the monotony of traditional advertising formats and create a memorable brand impression.
3. Entertainment - The use of fully-produced musical numbers in commercials adds an element of entertainment, blurring the line between ads and content and creating exciting new opportunities for creative expression.