BornXRaised and Paris Saint-Germain work in collaboration on a collection that perfectly fuses the elements of football and fashion. The duo bridges the design cues that represent Paris and Los Angeles simultaneously. It is set to launch officially on April 5th and creature pieces are ready on and off-pitch.
The collection is highlighted by the home jersey, which was first unveiled to the public last weekend at the game between Olympique Marseille and Le Classique. In terms of the off-pitch apparel pieces, this includes the co-branded tees and sweaters that are designed with a streetwear theme. The palette features deep navy blue with hints of black, white, and red for a clean and concise range.
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Trend Themes
1. Collaborative Fashion Collections - Exploring new creative partnerships between sports and streetwear brands for unique capsule collections.
2. Localized Design Elements - Incorporating specific aesthetic cues from different cities to create fusion fashion pieces that resonate with global audiences.
3. Dual-themed Apparel - Integrating dual-themed designs that blend cultural influences seamlessly for a versatile and innovative fashion lineup.
Industry Implications
1. Fashion and Sports Collaboration - Opportunity for fashion brands and sports teams to collaborate on exclusive collections that cater to both fan bases.
2. Streetwear Apparel Market - Expanding streetwear brands' offerings by partnering with diverse entities to create limited edition, trend-setting clothing pieces.
3. Global Fashion Retail - Potential for retailers to tap into the demand for cross-cultural fashion by curating collections that blend design influences from multiple cities.