The Borne SS11 collection encourages ladies to channel their inner garden nymph. Filled with rosy colors, bouquet motifs and ruffles, the line is so pretty and feminine that I wish the spring season were upon me sooner.
Put together by German designer Christine Elise Kölnberger-Aziz (Elise Berger for short), the Borne SS11 collection is entitled 'Little Series' and is her debut line. It features loose fits, a light palette and an overall airy vibe that wins all around.
Ruffled Waist Pants
The Borne SS11 Collection is Airy and Light
Trend Themes
1. Ruffled Waist Pants - Disruptive innovation opportunity: Designing ruffled waist pants that incorporate sustainable materials and technologies.
2. Bouquet Motifs - Disruptive innovation opportunity: Creating digital platforms that allow customers to customize and order products with personalized bouquet motifs.
3. Airy Vibes - Disruptive innovation opportunity: Developing smart fabrics and wearable technology that enhance comfort and airflow to create a better experience for consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Using AI and machine learning to forecast fashion trends and optimize supply chain management.
2. Textile - Disruptive innovation opportunity: Investing in sustainable fabric production methods to meet the increasing demand for eco-friendly materials.
3. Digital Retail - Disruptive innovation opportunity: Implementing virtual fitting rooms and augmented reality shopping experiences to enhance the online shopping journey.