Low tech Borders Book Stores is opening a whole bunch of new concept stores that is heavy on tech. They will help you print your own book, burn your photos to a custom CD mix from their 2.4 million songs, turn digital photos into books. Ancestor.com will help with genealogy searches. There will be 14 concept stores in markets around the country. The first opened in the Detroit market.
Implications - This is a great way for bookstores to try and appeal to the youth culture, as many younger consumers are losing touch with the joys of reading. These tech-savvy bookstores are the perfect solution for all those individuals looking for the fun in reading.
Bookseller Strives to Remain Relevant
Borders Opens Hi Tech Store
Trend Themes
1. Tech-savvy Bookstores - Tech-savvy bookstores are appealing to the youth culture and bringing back the joys of reading through innovative technology.
2. Customized Publishing - Bookstores are embracing customized publishing options such as printing your own book and turning digital photos into books.
3. Enhanced Shopping Experience - Borders concept stores are providing customers with an enhanced shopping experience by offering services like genealogy searches and personalized CD mixes.
Industry Implications
1. Book Retail - Book retailers are exploring new concepts to remain relevant in the digital age by incorporating technology and customized publishing options.
2. Music Retail - Music retailers can take inspiration from Borders' personalized CD mix offering, creating new ways for customers to enjoy and share music.
3. Genealogy Services - Genealogy service providers can partner with bookstores or other retail outlets to offer their services as part of the shopping experience.